KELLOGG'S EXPERIENTIAL CAMPAIGN PROMOTES CHARITY TIE-UP

This current Kellogg's Rice Krispies Squares activity is a great example of experiential activity creating content for a fully integrated campaign. The Hmmm to Mmmm campaign promotes Rice Krispies Squares official tie-up with Red Nose Day and involves installing interactive vending machines into the UK's university campuses. The machine takes the student's picture (a Hmmm face) which is then morphed into an Mmmmm face whilst the machine dispenses a Ltd edition Rice Krispies Squares bar whilst they wait. The content generated by the activity is then used in the online advertising campaign and digital outdoor activity. The programme has been developed for Kellogg's by communication agency CMW, which conceived the creative concept, and experiential agency TRO ( www.tro-group.co.uk ), which designed and developed the experiential kit and are currently activating the roadshow. Check out this clip or visit http to see it in action!

Kellogg advertising campaign EXPERIENCE CHARITY TIE-UP

Kellogg's Rice Krispies Squares This ongoing work is a great example of experimental work creating content for a fully integrated campaign. Hmmm Hmmm advertising campaign for Rice Krispies Squares official connection with Red Nose Day and includes the installation of interactive machines in British universities. The machine takes the image of the student (hmm a face), which then turns into a face Mmmmm, while the machine dispenses Ltd Edition Squares Rice Krispies bar duringexpect. The content is generated by the assets, then uses the online advertising and digital outdoor activities. The program is for CMW from Kellogg communications agency, who designed the creative concept and experiential agency TRO Education (www.tro-group.co.uk), which was conceived and developed the kit and the experience of the world activation are currently developed road shows. Watch this clip, or visit http, to see it in action!