KELLOGG'S EXPERIENTIAL CAMPAIGN PROMOTES CHARITY TIE-UP

This current Kellogg's Rice Krispies Squares activity is a great example of experiential activity creating content for a fully integrated campaign. The Hmmm to Mmmm campaign promotes Rice Krispies Squares official tie-up with Red Nose Day and involves installing interactive vending machines into the UK's university campuses. The machine takes the student's picture (a Hmmm face) which is then morphed into an Mmmmm face whilst the machine dispenses a Ltd edition Rice Krispies Squares bar whilst they wait. The content generated by the activity is then used in the online advertising campaign and digital outdoor activity. The programme has been developed for Kellogg's by communication agency CMW, which conceived the creative concept, and experiential agency TRO ( www.tro-group.co.uk ), which designed and developed the experiential kit and are currently activating the roadshow. Check out this clip or visit http to see it in action!