Kellogg advertising campaign EXPERIENCE CHARITY TIE-UP

Kellogg's Rice Krispies Squares This ongoing work is a great example of experimental work creating content for a fully integrated campaign. Hmmm Hmmm advertising campaign for Rice Krispies Squares official connection with Red Nose Day and includes the installation of interactive machines in British universities. The machine takes the image of the student (hmm a face), which then turns into a face Mmmmm, while the machine dispenses Ltd Edition Squares Rice Krispies bar duringexpect. The content is generated by the assets, then uses the online advertising and digital outdoor activities. The program is for CMW from Kellogg communications agency, who designed the creative concept and experiential agency TRO Education (www.tro-group.co.uk), which was conceived and developed the kit and the experience of the world activation are currently developed road shows. Watch this clip, or visit http, to see it in action!